Digital Marketing Solutions
Digital marketing is the practice of promoting products or services using digital mediums available on internet including search engines, social media, websites, mobile apps and email marketing. It approaches multiple technologies, channels and tools for content and campaign analysis, which gives results in determining which strategies are working and which are not.
We all know that traditional marketing uses platforms such as mouth to mouth marketing, newspapers, television, radio, hoardings, pamphlets, phone communication, etc. In contrast, digital marketing is a modern and trending marketing approach which directly communicates with its targeted customers with the help of instant messaging, podcasts, electronic billboards, apps, videos, etc.
Pillars of digital marketing
- Analytical tools
- Email Marketing
- Content Marketing
- Google AdWords
- Facebook Paid Marketing
- Social Media Marketing
- Affiliate Marketing
- Video Marketing
- Search Engine Marketing
Let’s take a look at each element of this list to understand how marketers can them in creating integrated marketing campaigns.
To know what is going right and what is not, and how to improve the campaign performance, analytics is the only way. Analytical tools covert raw data into useful insights that helps in effective decision making.
The practice of sending commercial or promotional message in a creative approach to group of people with the help of customized email which is known as email marketing. It often consists of discounts, subscription, follow-up, events and promotions. It also includes direct link to visit the website or fill up the feedback form within the email.
With the goal of boosting brand awareness, lead generation, customers and traffic growth, creating and promoting valuable content is essential. Content marketing involves blog posts, press releases, articles, infographics, whitepapers and eBooks.
The process of bringing a website on higher ranking organically in search engine result pages is called as SEO. It is beneficial for blogs, infographics, videos and websites. To generate targeted traffic to the website, SEO is categorised into two terms, i.e. on page SEO and off page SEO. Off page SEO is also known as link building.
Google AdWords is a web-based advertising platform designed and managed by google, which allows advertisers to showcase their products, listing service offerings and video content. Advertisers set a budget and pay only when people click on their ads. The service is mainly focused on keywords that people search for on Google search engine. Google offers various keyword matching options including broad match, phrase match and exact match.
Facebook Paid Marketing
One of the fastest way to impact the targeted audience is ‘Facebook Paid Marketing’. Facebook has become a wider platform that allows all businesses from small start-ups to well established organizations to boost their customer base. Targeting right audience, focusing on end goal, using Facebook pixel, including quality images and videos are some of the key standards to make a business more successful in less time using Facebook paid marketing.
Social Media Marketing
The type of marketing in which, promotion of brand and content is done on social media channels to drive traffic, improve brand awareness and increase leads for the business, is known as Social media marketing. It most commonly used social media channels are Facebook, LinkedIn, Twitter, Instagram, Pinterest and Snapchat. There are multiple types of campaign objective available under social media marketing such as page like, event promotion, video promotion, app promotion, product promotion and many more.
Search Engine Marketing
Search engine marketing (SEM) is one of the important elements of digital marketing. Mainly paid promotions appearing on a search engine are comes under SEM. There are plenty of activities can be done with several objectives on search engines using Google AdWords, among which following are mostly used:
- Search advertising
- Display advertising (including remarketing and dynamic remarketing)
- YouTube video advertising
- Android app promotion or in-app advertising
This is a performance-based marketing, in which a marketer gets commission for promoting products or services of other brands. It can be done by sharing affiliate links on social media profile and video ads through YouTube Partner Program.
The process used to make video viral that can be promotional, movie trailers, training, informative, social values or anything else. The result of video marketing can be measured in the video views or the duration of video watched.