Electronic Media Solutions
The media that can be shared on electronic devices with a wider community for audience interpretation is known as Electronic Media, which mainly works through wide internet, television, radio, DVD, CD ROMs, fax and other electronic or digital medium performing information encoding. It is just an opposite term to ‘print media’. It is an effective way of communicating with audience on wider scale. Let’s discuss the most popular tools used in Electronic Media.
One of the commonly used Electronic Media is Television, which has 50 percent viewership of the total population in viewership, which is much greater than print media gets. It has a widespread appeal making viewers more receptive as compared with any other media. Over the years, Television has become more and more trustworthy that consumers can rely on it over other platforms.
Radio is also one of the oldest and popular mediums of advertising, but it doesn’t offer visuals. You might consider it old-fashioned or less-effective due to absence of visuals, but in contrast, sounds are much more influencing and memorable as compared to Television advertising. It is also a cost-effective solution for advertising than print media and television.
Email marketing is a practice of sending commercial message either to a person or in a broadest manner to group of people. According to a survey conducted in 2018, Email marketing is the most successful marketing channel compared to other digital marketing platforms including social media, affiliate marketing and SEO.
The best cost effective solution to market a big or small businesses is Bulk SMS. This type of marketing has high open and conversion rate. It is observed that almost all SMS sent in bulk are opened within 10 minutes, while Emails are less likely to be opened and many of them get stuck in spam box. Alongside, the advertising done through Bulk SMS is more budget friendly and effortless as compared to television, magazine or billboard advertising.
Bulk WhatsApp is another amazing tool for sending commercial messages in bulk. It doesn’t support only textual content but also audios, videos, images, locations and documents. It requires extremely minimal cost or can be almost free.