Radio advertising can certainly be called ‘word-of-mouth’ advertising. Radio advertisements are a form of commercial that can be heard on the radio. They typically last for 30-60 seconds and often rely on catch phrases or jingles to grab audience attention.
The content of these ads varies from product information, to special offers, and announcements about upcoming products, services, events etc.
Popular and successful way to advertise
For the longest time, radio advertisements were a popular and successful way to advertise for products. But with the advent of television and now internet advertising, is there still a place for radio ads? A survey suggests that some advertisers are turning back to this medium because it has an advantage over TV when it comes to targeting specific audiences such as children or adult speakers.
Radio advertisements are becoming more and more popular in the media industry. For example, McDonald’s has been running a series of radio ads on the hit TV show “Friends” which is known for its large teenage audience. In conclusion, with radio being an easily accessible medium, it will be interesting to see how much longer these advertising trends can last before they start declining again.
Your One-Stop For Radio Advertising
Guru Publicity is India’s leading Radio Advertising Agency. We help advertisers with the best rates and plans for their radio campaigns. We are also a registered agency for advertising in All India Radio. We can help you with advertising in both private FM radio stations as well as government stations.
With an extensive tie up across all FM stations in Nashik like Radio Mirchi, Radio City, Red FM, My FM, and Aakashwani you can be assured of the best FM Radio advertising rate when working with The Guru Publicity.
We believes in Publicity with Excellence!!!
List of FM Radio Advertising Options
|1||Jingle advertising||Most popular media option for FM Radio Advertising. Radio jingle is played which can be anywhere between 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options.|
|2||RJ Mention||A subtle form of FM Radio advertising, popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions|
|3||Sponsorship tag||Brands can sponsor a popular program on radio. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.|
|4||Radio Contest||Brands can give away prizes to FM Radio listeners who participate in contests run by popular RJs on their radio shows. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate.|
|5||Time Check||Brands can sponsor time check on the FM Radio. An FM advertising format suitable for long term advertisers.|
|6||Studio Shift||Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement options and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.|
|7||Roadblock||Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.|
Our Works on Radio Ads
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